Citizen Journalism Hip-Hop

In my journalism class, we discussed citizen journalism in society; Boston bomber witnesses on social media, the students in Parkland, FL during the school shooting, etc. It got me thinking about citizen journalism in reference to Hip-Hop. Although Hip-Hop journalism is a niche market, there have been only a few occasions of non-journalists with their phones on at a significant point of an artist’s life.  The main case that comes to mind is the death of XXXTentacion, which occurred this summer. The late rapper was shopping at a motorcycle shop in Florida, and a car blocked his path. The occupants of the car got out, stole his Louis Vuitton bag, and shot him. The first reporters on the scene were pedestrians, who heard the shots and came over. Video of him unconscious and bleeding in his car quickly took to Twitter, leading to speculation as to whether or not they were real. The videos of him in the car are graphic and viewer discretion is advised.

(XXXTentacion death videos)

It was not for another hour and a half that he would be declared dead by the county sheriff’s office. Some outlets such as TMZ and XXL broke the news of death then on twitter.

With the advancements of social media and the fact that a majority of cell phones have recording capabilities, it is safe to say that citizen journalism is going nowhere. However, the necessity for it in Hip-Hop community has yet to really be revealed. For one thing, the community of Hip-Hop itself is fairly connected. The media outlets that report on news in this community have enough connections to find out breaking news, usually before it drops anywhere else. One example is TMZ dropping the news of Mac Miller’s death in September.

Another argument against needing citizen journalists is that many rappers often break their own news. Most artists in the Hip-Hop community control their own social media accounts, interact with fans themselves, and posting their own content. Since social media can be accessed anywhere with an internet connection, artists are always able to stay connected to rebuke any false claims and share their thoughts with their followers. One example is when Vince Staples said in an interview that he thought the 90’s were overrated.

One Twitter user then tried to speak on music in north Long Beach, CA, where Staples is from.

On the other hand, simply because citizen journalism might not be necessary right now in Hip-Hop, does not mean that it should not exist. There are plenty of times where audience members are the only ones besides the artists who even have a clue as to what happened at a certain show or event. If Hip-Hop continues to grow like it has been for the last 10 years, it will be too big to not rely, at least a little bit, on citizen journalists.

How Hip-Hop Journalism Uses Social Media

In Hip-Hop news and journalism, social media is the main outlet for getting the message out to the masses. One example of this is the yearly XXL Freshman Class list. Although officially announced through the magazine’s website, the link is instantly tweeted out with a few of the names on the list.

The magazine also frequently uses twitter to share its newest interviews and breaking news. They aren’t the only ones to do this though. Another popular news outlet for Hip-Hop and popular culture, HotNewHipHop, also takes to twitter to drop its newest stories and share new music videos.

https://twitter.com/HotNewHipHop/status/1056841823161868289?s=20

One of Hip-Hop’s most iconic radio stations, New York’s Hot 97, even uses twitter to get its platform out. However, Twitter isn’t the only network that Hip-Hop journalists use to receive and publish information. Instagram is also a very big contributor to the breaking news of the Hip-Hop community. This is partially due to the popularity of the Instagram live feature. Many Hip-Hop artists will go on Instagram live to announce news about their music, to follow up on public events, and even possible altercations with other artists. One example of this is with the artist Desiigner. Mostly known for his hit song “Panda”, which has just south of half a billion plays on YouTube, Desiigner took to Instagram live to officially release his song “Outlet” back in 2017.

In recent weeks, no song has gotten more hype and build up around it than Kodak Black’s new song which features Travis Scott and Offset from Migos. First, a video was released that showed Kodak and Travis dancing with some other people to a beat in the studio. It quickly became a viral meme and gained a lot of popularity.

After the popularity of the snipet of the song and beat, Kodak took to Instagram to release a longer video of the beat and him dancing. This made the song even more popular, weeks before its release, and even before anyone knew what the lyrics would sound like. Many Hip-Hop journalists used these video clips to report and investigate who might be on the song and when the song might potentially make its debut.

The social network blog that is probably most well known in the Hip-Hop community is WorldStarHipHop. Started in 2005, the site regularly has fights, music videos, and other youth related content daily. In 2012, BET voted WorldStar as the top Hip-Hop and urban culture website, for the third year in a row.

With social networks growing by the day, and ever connecting our world, it is only right that Hip-Hop journalists are utilizing them to spread Hip-Hop videos, news stories, and tragedies to all corners of the globe.